In the latest Levitt Group podcast I talk to Roland Smart from Oracle about his book The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage published by Wiley.
Agile provides the foundation for alignment between marketing and product management . It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline, it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business.
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