Agile Marketing - Latest Podcast for the Chartered Institute of Marketing
In the latest Levitt Group podcast I talk to Roland Smart from Oracle about his book The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage published by Wiley.
Agile provides the foundation for alignment between marketing and product management . It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline, it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business.