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Agile Marketing - Latest Podcast for the Chartered Institute of Marketing

In the latest Levitt Group podcast I talk to Roland Smart from Oracle about his book The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage published by Wiley.

Agile provides the foundation for alignment between marketing and product management . It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline, it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business.

You can listen and subscribe to the podcast on iTunes or Stitcher radio.