Platform Strategy - Latest Podcast for the Chartered Institute of Marketing
In this podcast, Peter Domican from One Tree Less interviews Laure Claire Reillier and Benoit Reillier, the authors of 'Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business' During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But w