Platform Strategy - Latest Podcast for the Chartered Institute of Marketing
In this podcast, Peter Domican from One Tree Less interviews Laure Claire Reillier and Benoit Reillier, the authors of 'Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business'
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? They talk about the growth and advantages of network businesses and how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.
You can listen and subscribe to the podcast on iTunes or Stitcher radio. You can also catch up with the podcast on Spotify ('The Levitt Group').